In this article you'll learn:
- About our Sentiment system
- About our Category Classification system
- About our Dynamic Report feature
- About our Topic Finder feature
- About our Interaction Explorer feature
So whilst the other articles in this section of the helpdesk may delve into detail on how to use the dashboard with guides on specific features, we wanted to take some time to just give you an explanation of some of our key features and how we believe they may be of value to you.
As you may have noticed, sentiment underpins everything we do at Player XP. It's our way of introducing a quantifiable metric to determine how happy your player base are about various elements within your game. For every interaction (a comment, review, tweet etc...), our AI system looks to try and identify sentiment within the text content, if it can find sentiment it then tries to determine how positive/negative the content is.
We then look to aggregate this based on various breakdowns across the dashboard with the aim of giving you something that is easy to understand and trackable over time to see how your changes are taking effect.
Whilst most sentiment systems work on a -1 to 1 scale (-1 being the most negative, 1 being the most positive), we have expanded this to a -100 to 100 scale to make understanding the differences along the way a lot easier.
Building upon the sentiment system, another system we have introduced to make life easier digesting such large amounts of data is the Player XP Categorisation System. Built on the back of millions of player comments, the Player XP team have identified 20 consistent categories that are the most discussed subject areas when players talk about games online ranging from Bugs & Issues through to feedback on a game's controls.
Through the dashboard, you can track the sentiment and community activity across each category and it's our belief that the categories are one of the best ways to diagnose exactly why sentiment has increased or decreased.
For a breakdown of the exact categories, please visit our category definition page.
When using the dashboard, we have three core features that you'll use to delve through your data for a specific game. The first of those is our Dynamic Report. For those clients familiar with our static reports, you'll see a lot of similarities with this feature.
For those new to Player XP's unique visualisation style, our aims with the Dynamic Report are:
- To give you the ability to view the data at an overview level easily (allowing for sharing of KPI's with others) whilst also allowing you to dig through the data to identify core drivers to change in your games performance.
- To signpost problem areas quickly and without you have to click through to specific pages to find out what is changing in your games community response.
We've built the Dynamic Report to allow you to quickly view sentiment and community activity for the following skews...
- Your Entire Community
- Per Channel (Based on the type of communication taking place)
- Per Source
- Per Category
- Per Topic
The Topic Finder / Topic System
Whilst our category system is pre-built by our team for the industry system, throughout the dashboard you'll see Topics which are completely dynamic and unique to your game. These will be automatically updated and will include your latest changes, in-game events and content packs as and when they are introduced to your game. By having such a unique set of data for your game, it's our belief that the Topic system gives you an extremely easy and powerful way to identify valuable feedback towards your game.
On top of this, through our Topic Finder, we provide you with a search engine of all of your community data. You can customise this to look for specific feedback in a certain category or look at the recently trending terms to discover what's being discussed the most.
One other note about our topic system, the technology behind the system is not the same as you would find in your typical word cloud, this system provides dynamic grouping (grouping similar terms together) and looks to identify terms that are considered significant - i.e they stand out when compared to a larger set of data so will be truly unique to your game.
The final feature to cover in this article is the Interaction Explorer. We've always seen our Interaction Explorer as a system that is a cross of a Social Media feed and an Amazon Search Results page. We allow you to set how you would like to sort the content but at its core, it's a feed of all of your content within Player XP which not only allows you to explore individual threads and jump straight to them in the source but also apply your own filters to the data to see the content you need to see, be that a specific categories comments or the most negative threads from last week.
Our aim with this feature and the Topic Finder is to give you the flexibility to search through the data in any way you want whilst the Dynamic Report is a guided tour through your data.
Now that we've covered our core set of features, we hope you'll be able to start to use the dashboard in any way you need to. If you would like to learn more or be guided through how to use any of the above features in more detail then please read our guides on the Dynamic Report, Topic Finder and Interaction Explorer features.